“I look to find innovative ways to communicate my client’s message to the African American and Hispanic consumer via online, mobile and social platforms.”
Title: Digital Strategist, Liquid Soul Media
Education: Bachelor’s Degree and MBA from Florida A&M University
Previous Job Experience: Reach Media Inc. / Tom Joyner Morning Show / BlackAmericaWeb.com; InterActive, Corp ; Vibe Media Holdings, LLC / Soul Train; Microsoft Advertising
Briefly describe your day to day activities and responsibilities on your job/position.
Arisha Williams: I operate as the “go to” digital resource within the multicultural agency, Liquid Soul Media. I develop the strategic and tactical approach for paid media and social media campaigns for our suite of clients. This includes orchestrating end to end digital media planning, buying and custom project management for entertainment based clients.
What does that really mean?
AW: I look to find innovative ways to communicate my client’s message to the African American and Hispanic consumer via online, mobile and social platforms. From a social media tactical perspective, I am typically the “man behind the curtain” that is either talking to you on Facebook or Twitter via an entertainment brand trying to get you to “Like” a page, go to a football game or tune-in to an award’s show.
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